Swissknife for DAO
communities

Client: MTHRBRD

Year: 2022

By properly profiling users we can match user expectations much easier even before personal customization.

Motherboard is the all-in-one solution for managing DAO activities. Made with user in mind.

Process

Proto-Persona

Proto-personas creation is first step in discovering target user group of application. As reference for future user personas they serve as a starting point for intial UX development.

MTHRBRD empathy map for DAO community users

Customer journey map

By mapping user potential excitement we can properly define critical user activities. Suitable engagement moderation techniques can be applied for further benefit.